USD 46.55 Billion. That’s how much the probiotics market is expected to reach by 2020. In fact, the probiotics market across the world is growing with demand cutting across all demographics.
Your customers’ probiotics needs encompass a wide spectrum: mothers who want to support their child’s immunity, students who want to recuperate from stress, athletes who would like a stronger gut, older people whose systems aren’t functioning as well as they did. It’s no exaggeration to say that the list is endless. People from all walks of life and age groups reach out for probiotics to help them meet their body’s needs.
If you’re looking to make some serious inroads into the probiotics market, here are some key areas you need to pay attention to:
- Creating the right balance
Although a lot of customers are becoming more aware of the benefit of multi-strain formulations, alot of them still believe that all probiotics are the same. A majority of research up to now hasbeen done on probiotics such as Lactobacillus and Bifidobacteria, but there’s a lot happening in the area of multi-strain formulations, especially spore forming probiotic strains.
Being a part of spearheading research in these areas, and working to develop products that meet quality standards is the direction your company needs to take ifyou want to be part of the growth graph. Nutraceutix is one example of a company involved with research centers like Bastyr University to facilitate cutting edge research.
- Optimizing time and delivery
You don’t want your customers to pick up a supplement that has dead bacteria or has bacteria that will eventually be drowned by stomach acid. Optimizingtime and delivery help prevent this.
Time is of the essence in the probiotics market. The finished product needs to remain ‘live n kickin’ till it reaches the right places in the stomach. It can take days or even weeks to get the probiotics for your supplement depending on how much time technicians take to develop it. NutraScience Labs says, “Discussing standard production times and probiotic production times with your manufacturer is a simple way to help you allot enough time for the entire production process.”
Ensuring you use a delivery system that allows the bacteria to reach the gut alive should be a number one priority. Explaining how the delivery system works to your customers is a way of building credibility for the product.
- Being more transparent
Experts foresee stricter FDA intervention in the probiotics market in the future. Customers too are becoming more aware, and spend their money on products that guarantee innovative research as well standard manufacturing. They aren’t interested in unrealistic claims.
Being transparent about even the smallest things can make a big difference. Mentioning details about types of strains, quality, and testing build trust for your brand. And although it’s not a requirement, even something simple as mentioning an expiration date can also help establish credibility.
Probiotics supplements are one of those supplements that can help support not just digestive health, but all-round functioning. In the same way, taking stock of your company’s health with these three principles will help you make your mark in the probiotics market.